A few of us got to have lunch with Neil Gaiman today — he's on tour and stopped by to give a short talk about (and reading from!) his new book, Anansi Boys. Apparently it'll soon be taking the top spot on the NYTimes Bestseller list, and Neil attributes this largely to his Blogger blog. In his talk he mentioned how his blog helps him overcome increasingly-small marketing budgets for his books, and connect directly with his readers and fans.
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